Lovebirds

User-centric Jewelry Design Project
Freelancer Project
Summer 2022 - Present (Ongoing Project)

Target audience: Married women over the age of 60
Concept: This user-centric design project got its start from a client's request. An older gentleman asked if I had any pieces of jewelry that would be suitable for a 55th anniversary celebration with his wife. Soon after that, I felt the need to design something modern but suitable for older generations. I approach this design project by doing research on how would a lady's life look like when she celebrates her 55th anniversary. What thoughtful gift would she appreciate as an anniversary present?
Design methods: Interview and picture collage.
Ideation and Research
Walmart.com, publication time unknown. Picture. https://fi.pinterest.com/pin/985231158292637/ Referenced 19.12.2022.
Paulette, publication time unknown. Picture. https://fi.pinterest.com/pin/6825836926744457/ Referenced 19.12.2022.
Flickr.com, publication time unknown. Picture. https://fi.pinterest.com/pin/138837600989376797/ Referenced 19.12.2022.
Gettyimages.com, publication time unknown. Picture. https://fi.pinterest.com/pin/291748882122448311/ Referenced 19.12.2022.
Ellen J, publication time unknown. Picture. https://fi.pinterest.com/pin/70437483741093/ Referenced 19.12.2022.
Flickr.com, publication time unknown. Picture. https://fi.pinterest.com/pin/86061042863376164/ Referenced 19.12.2022.
Rendered Sketches
First Prototype

Carved wax model before casting.

Silver metal piece after lost wax casting.

First prototype after finishing touches.

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